In a significant move for its seller community, Amazon has announced it will maintain current US referral and FBA fees throughout 2025, while also introducing select fee reductions and incentives. This comes as welcome news for sellers who have navigated numerous fee changes in recent years.
Key Changes for 2025
Fee Stability
No increases to US referral fees
No increases to FBA fees
No new fee types will be introduced
Commitment to simplifying fee structures and improving transparency
Fee Reductions
Inbound placement service fees for bulky items reduced by $0.58 per unit (effective January 15, 2025)
Fee waivers for new parent ASINs in the FBA New Selection Program (December 1, 2024 - March 31, 2025)
Enhanced discounts for the New Seller Incentives and FBA New Selection programs
What Qualifies
Bulky items: Products up to 50 pounds with maximum dimensions of 59 x 33 x 33 inches
New ASIN waivers: First 100 units per parent ASIN
New selection incentives: Focus on everyday essentials, high-demand products with limited selection, and popular brands seeking global expansion
Impact on Sellers
These changes present several opportunities for sellers in 2025:
Cost Predictability: The freeze on current fees allows for more accurate long-term planning and inventory strategies.
Expansion Opportunities: Reduced fees for bulky items and new ASINs make it more economical to expand product lines.
New Seller Support: Enhanced incentives provide a more accessible entry point for new sellers and products.
Looking Ahead
Despite facing increased operational costs and making significant investments in workforce benefits, Amazon credits operational improvements and innovation for enabling these seller-friendly changes. Throughout 2025, the company will roll out improved fee calculators and inbound shipping tools to help sellers optimize their costs and operations.
These changes mark a strategic shift toward stability and simplicity in Amazon's fee structure, providing sellers with a more predictable cost environment for the upcoming year. For sellers looking to grow their Amazon business, 2025 presents an opportune time to explore new product categories and expansion strategies.
Comentários