Amazon offers various tools for creating your brand presence. At least 50% of consumers start their shopping experience on Amazon. This is why it is important to align your Amazon identity with your direct-to-consumer site and social media, which ensures that you are easily recognizable to your customers. All of these tools can be found in the “Manage Stores” section of Seller Central.
Creating a brand profile on Amazon can help promote your brand with a few easy steps. By listing your brand name, brand logo, and brand color, you can allow Amazon to promote your content in different areas of the platform without any extra work from you! Brand profile information can show up on the product page, storefront posts, and more.
Creating a storefront allows you to craft your own space to categorize and sell your products, much like a direct-to-consumer website. Your storefront is highly customizable and equipped to accurately represent your brand and its image.
Customers can easily access your storefront through any product page that is correctly linked to your brand registry. If you do not have a storefront, this link will take you to a generic search result of your brand name.
You can still sell on Amazon without a Storefront or Brand Profile, but adding these key components can greatly increase your reach, brand recognition, and selling success.
Once your storefront is up and running, you will gain access to a variety of insights covering store traffic, sales, engagement, conversion rates, and page success. You will also gain access to your Brand Store quality rating which gives you tips on how to improve customer experience and reach.
Amazon Posts is a feature similar to a social media feed, it allows you to post lifestyle images of your products and link the corresponding ASINs for easy shopping.
Posts can show up in a number of places, including:
Brand posts: product detail page
Your post will appear on product detail pages when relevant
Related posts: product detail page
Your post will appear on other brands’ product detail pages when relevant
Brand feed: Store
Your brand feed is a page in your store where all of your posts appear chronologically
Related posts feed
The related posts feed is a page that shows posts from more brands when a shopper interacts with a post in the product detail page placement
Category posts feed
The category posts feed is a page that shows more posts from more brands when a shopper interacts with a category pill on the related posts feed
Related posts: search page
Your post will appear on the search page when relevant
Once you have created your first post, you will access insights regarding your posts’ viewable impressions, engagement, product clicks, and reach.
If you take advantage of these tools, you can create a consistent brand presence that will help you grow both on and off of Amazon. These features can improve the shopping experience of the customer, and help you get a better understanding of their impact. They also allow Amazon to promote your brand and your products across the platform.
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