Starting January 21, 2025, a new product title policy is being implemented to improve customer experience and listing standardization across our platform. Over time, product titles have grown increasingly complex, often including redundant information that can confuse shoppers. These changes aim to create a more streamlined shopping experience.
New Requirements:
Maximum 200 characters (including spaces) for most product titles
Special characters (!, $, ?, _, {, }, ^, ¬, ¦) prohibited unless part of brand name
Words cannot appear more than twice (excluding prepositions, articles, and conjunctions)
All new or edited titles must comply with these requirements starting January 21
What Sellers Need to Know:
All listings will remain active during the transition
Brand owners will receive AI suggestions for non-compliant titles
14-day window to implement suggested changes before automatic updates
Changes can be managed through the Manage All Inventory tool
Suggestions will be rolled out gradually to ensure a smooth transition
Need Help?
Review current listings now to ensure compliance
Watch for automated suggestions in Review Listing Updates
Make updates at your own pace before the automatic changes
These updates reflect our commitment to creating clearer, more consistent product listings that boost customer confidence and improve the overall shopping experience. By standardizing title formats across the platform, we aim to help customers find products more easily while maintaining the unique identity of each listing.
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